• Sustainable fabrics : Quality vegan leather made out of cactus.

• Premium quality : To ensure quality is our brands' top priority.  We want to maintain consistently high quality in all the brands' products and services.

• Slow fashion : We aim to create beautifully and thoughtfully designed products that last. Buy thoughtfully, buy less, buy quality.

• Timeless design : By nurturing old craft techniques with hi-tech industrial processes we produce contemporary objects with a timeless aesthetic.

• Social sustainability : Fair wages for people who work with us. Local production - supporting local economy.

• Modular construction :  Versatility: enable product upgrade according to changing needs. Personalization: enable product modification to fit various styles. Repair and redesign