“I want to reinvent how fashion is made because I want to live in the world where beauty is born out of values, not vanity.”  Neli

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Neli Štrukelj, founder and designer of ZMAI, has always been on the lookout for creative
approaches to find solutions to the challenges of the wasteful fashion industry.  ZMAI (brand) was born out of Neli’s strong passion for innovation, respect for the environment, and empathy for all living beings. Her mission is to find the perfect combination of sustainability, functionality, and aesthetics, her first collection was made entirely from waste materials.